Global customers arriving in Twin Cities to rethink sales enablement
MINNEAPOLIS–(BUSINESS WIRE)–#marketing–When Caterpillar, the world’s leading manufacturer of machinery and equipment, needed a way to seamlessly send up-to-date materials and information to its network of more than 220 dealers in over 180 countries, it turned to a local company to assist. Modus built a custom mobile sales app through its platform that allowed Caterpillar sales and marketing teams to easily talk to each other, improve workflows to share and update sales materials across the dealer network, retrieve leads at trade shows and events, create highly interactive product tour experiences, and report each time that customers engage with marketing content. The Cat® Virtual Showroom now connects over 17,000 Caterpillar users, providing a beautiful, media-rich platform to present product information, videos and 360-degree interactive content views of large equipment in any sales meeting, as well as offering important analytics data to show what marketing materials are resonating best with its customers and impacting sales.
Other heavy-hitters have since jumped on board in recognizing the importance of using sales enablement to help sales and marketing teams do their jobs easier, faster and better. Through their platform, Modus has provided similar solutions for The Toro Company, AT&T, Stanley Black & Decker, Optum and Phillips, among many others.
From September 9-10, 2019, Modus is convening users from across the globe for Modus Summit ’19, its 3rd annual event to encourage discussion, education and tips to help generate positive sales growth.
“Salespeople get bogged down with lengthy onboarding processes and the need to painstakingly creating their own content to help close the deal. Very little time is actually spent selling,” said Orrin Broberg, Modus President & CEO. “We’re excited to bring our top users together in the Twin Cities to discuss how we can shift our thinking about the sales enablement process.”
Established in 2013, Minneapolis-based Modus is a sales enablement platform that empowers dealers, distributors, and field sales success by ensuring predictable access to the most effective sales content for any selling situation. The fully customizable mobile app also enables marketing teams to create, manage, and track the performance of this content within a single interface, allowing for greater insights into content effectiveness, better investment prioritization, and significantly reduced production costs.
Modus continues to expand its sales enablement tools and recently introduced Microlearning: Just-in-Time learning that’s available on-demand for sales teams and easy to manage and deploy for marketing teams. Microlearning reduces common pain points experienced by marketers during new product launches, including gaining traction with the sales teams, onboarding new sales reps, and one-to-one coaching of large field sales teams.
Additionally, G2, a review platform that helps businesses make technology purchasing decisions, recently named Minneapolis-based Modus as a Leader in its Summer 2019 G2 Grid® Report on Sales Enablement Tools. This is the top rating a company can receive and signifies high marks in overall customer satisfaction, setup and support, based on reviews gathered from the G2 user community and data aggregated from online sources and social networks.
For more information, visit www.gomodus.com
About Modus, Inc.
Modus helps direct and indirect sellers transform sales engagement across the buying journey to get sales done. The Modus sales enablement platform is intuitive, mobile, and powered by AI to provide predictable, instant access to the most impactful content, simplify the creation of interactive content, keep sellers relevant with microlearning, and automate lead capture and follow-up workstreams. With clear visibility into content and trade show performance and seller capability, Modus contributes to the success of world-class brands, including Caterpillar, AT&T, Toro, Stanley Black & Decker, Optum, and Phillips. More than 120,000 sales and marketing professionals rely on Modus to get sales done. Find out why at www.gomodus.com.
Mary Prevost, Prevost Partners